Target Electronics
Smart Home Experience

Target guests aren’t techies, but they do want to be inspired by the joy tech brings to their lives. Partnering with Target Creative and store design teams, we helped create a more human-centered experience in electronics, showing guests how easy it is to integrate technology into everyday life and providing confidence they’re making the right purchase.

Target wanted to elevate the electronics experience and make it a regular destination for guests to shop. By opening up the floorplan and bringing premium brands to the forefront, the newly transformed space anchors the whole department and draws people in from across the store.