Sam is a visionary creative and design leader who has spent his 20+ year career building brands and experiences that produce cultural and business value alike. He's a multidimensional designer, solving problems and delighting people across brand realms, from identity systems to retail experiences, packaging design to omnichannel campaigns.

He has worked with numerous Fortune 100 companies, collaborating with agencies, in-house creative teams and independent creatives to elevate some of the most important brands of our time.

Sam is also the Creative Director for the Houston White brand, and loves to work with small businesses and entrepreneurs who are transforming culture through the power of human connection and creativity.

 
View fullsize Find us at the beach. 🏖 #summer #summervibes #beach #beachvibes #minneasota #minnesotasummer
View fullsize Seen on the streets. Unnecessary Tron-like embellishments on this electrical box. Some designer out there is giggling. #S #design #designinspiration #type #lettering #inthewild
View fullsize Fresh off event production with my crew at @10thousanddsgn and I’ve got some fun stuff to share. We partnered with Target Creative, Afropunk and Houston White to throw a block party/panel discussion to celebrate the vast diversity within Black
View fullsize Fresh off event production with my crew at @10thousanddsgn and I’ve got some fun stuff to share. We partnered with Target Creative, Afropunk and Houston White to throw a block party/panel discussion to celebrate the vast diversity within Black
View fullsize Covid, long Minnesota winters and a busy couple years at work have stifled my Instagrammage. It feels good to see the world with fresh eyes again. #architecture #symetry
View fullsize Goldeneye #mural #signpainting #eye #icon #illustration
View fullsize From North Minneapolis to The Four Seasons - Very excited to help bring @houstonwhite.co to the lobby of the freshly opened Four Seasons in downtown Minneapolis. Big thanks to designer @sabrina.peitz, agency @10thousanddsgn, production partner @engag
View fullsize Private tour with my main squeeze of Peyton Scott Russell’s current studio show, exploring the art of the Buff, or roller painting over your art to reveal only portions of the original. Ever notice how ridiculous it is when the city buffs out g
View fullsize Daylight saved. Spring on the horizon. #daylightsavings #stilllife @eamesoffice @midcenturyminnesotan

@soulseven

Client History

Apple
Nike
Target
Indian Motorcycle
Red Bull
HARIBO
Wellness Pet Company
Esquire Magazine
Grain Belt Brewery
Schell's Beer
Phillips Distilling
Houston White
The Get Down Coffee Co.
InBound Brew Co.
Caribou Coffee
United Health Care / Optum
Land O’ Lakes Inc.
Purina Mills
Cub Cadet

Agency History

2000 - Current     Soulseven LLC – Sole Proprietor

2016 - 2024     10 Thousand Design & Colle Mcvoy – VP/Group Creative Director

2013 - 2016     Colle Mcvoy – Design Director

2012 - 2013     mono – Creative

2010 - 2012     Olson – Senior Designer

2005 - 2010     FAME – Senior Designer

2002 - 2005     Catalyst Studios – Designer

Education

1998 - 2002     College of Visual Arts (CVA) / BFA in Design, Graduated Magna Cum Laude

1996 - 1998     The Art Institute / Associates Degree in 3D Design & Animation

Recognition

Graphis
Communication Arts
HOW Magazine
Print Magazine
STEP Inside Design
Graphic Design USA
AIGA MN Design Show
ADDY® Awards
ADFED “The Show”
Telly Awards
RAC Awards

Publishings

Esquire Magazine - USA
Gestalten – Germany
Victionary – China
The Growler – USA
UnderConsideration/FPO – USA
LogoLounge – USA
Urbis Magazine – Australia/New Zealand
ArtPower – China
Creativity Design Annual
Sandu – China