Land O’ Lakes
Copernicus Project
Part think tank and part social experiment, The Copernicus Project exposed SXSW attendees to a new truth: Humans aren’t the top of the food chain. The activation engaged people with unique experiences that informed, amused and inspired. Guests explored important issues while having serious fun. It shifted people’s perspectives on food and changed how they saw Land O’Lakes.
Client: Land O’ Lakes
Project: Copernicus Project
Agency: Colle McVoy & 10 Thousand Design
Creative Director: Mark Anderson
Design Director: Sam Soulek
Designers: Kelly O’Halloran