Houston White for Target
Brand Design

Inspired by Houston White's belief that connection is the most powerful force in human nature, we partnered with Target to bring his unique style and swagger to the masses. We created a robust brand identity system that was used extensively throughout the apparel line including: fabric patterns, patches, buttons, zipper pulls, appliqué's, and the retail tagging system. The key insight that drove our creative exploration: "Style is about more than how you look - style is your voice."

Client: Target
Project: Houston White for Target Brand Design
Agency: 10 Thousand Design
Creative Director: Sam Soulek
Designers: Dustin Hackwith, Sabrina Peitz
Photography: Brooke Ross, Chelsey Werth